Think Fast: The Quick Mind of “Ricochet Rick”

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RICHARD “RICOCHET RICK” MAGILLICUTTY was definitely a thinker. The problem was, one moment he might be thinking about String Theory, and the next about String Cheese. Whatever was on his mind at the moment was exactly that, on his mind for just that moment. Conversation was impossible, as no sooner did he speak then his focus was gone, on to the next tangentially related topic.

Richard "Ricochet Rick" Magillicutty

Richard “Ricochet Rick” Magillicutty

Magillicutty’s thoughts were so instantaneous, in fact, that he became the subject of exhaustive scientific research and even appeared on the Halloween cover of Popular Mechanics.

That steel-cut engraving, shown here, portrays Magillicutty in state-of-the-art, high-speed composite imagery, capturing in a nano-second electrical signals transmitted via the synapses of his brain merely upon hearing the word “bedpan.”

Aside from such such pop culture notoriety, however, his true genius went undiscovered. “Dicko the Richo,” as his friends called him, might be everybody’s favorite partner when playing Charades, but otherwise he was a curiosity and little more.

Then one day, overheard in his cubicle making rapid-fire suggestions for possible lunch spots (“Mexican…Burgers…Chinese…Pizza…”), Magillicutty was tapped for a brainstorming session, and the rest is history.

“Ricochet Rick” neither rose to a position of prestige nor ever became a famous creative director or writer. But he earned respect and acclaim as an unfailing source of concepts, a virtual idea machine, offering up more options for consideration than a team could process. Among others, his brainstorming sessions are responsible for innumerable advertising campaigns, the abbreviations for seven chemicals on the Periodic Table of Elements, and the noteworthy, if failed, invention of the automatic cat washing machine. And that’s what makes him a Pioneer of Creativity.


THE “PIONEERS OF CREATIVITY” ARE HEROES OF THOUGHT AND INGENUITY WHO HAVE PAVED THE WAY FOR ALL BY THE USE OF COURAGE, DETERMINATION, AND THEIR VERY ODD-LOOKING HEADS.