LATELY I’VE BEEN WRITING a lot about content sharing, the idea of offering to others the expertise or knowledge or tricks-of-the-trade that you have to give, both as a gesture of generosity and as a business strategy. First I wrote about how some creatives think it’s undermining content creators (here). Then, more recently, about how…
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SHARING SCHMARING. According to certain creative directors I’ve heard from, you may be shooting yourselves in the foot, you who’ve bought into the content marketing movement. In their opinion, its tenet of freely disseminating business insights is not only an unsustainable business model, but it’s also contributing to widespread job losses every day. I wrote extensively…
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NOT EVERYONE IS ALL that crazy about the big changes in marketing that social media hath wrought. I’m referring to certain individuals in my tribe, the “creatives,” who are going through a kind of evolution of their own as they figure out how to respond to this changing landscape. More specifically, they question the validity of…
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MAYBE THERE WILL always be some little thing we don’t like about the work we love. I have my own “damned dailies” as Dr. Phil calls them. But it’s not coming up with ideas for content that I find most challenging. It’s the tedium involved in bringing those ideas to fruition on the web page….
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PERHAPS I JUST need to be watch my diet. Admittedly, as a content creator, I end up ingesting mass quantities of social media every day. But lately my stomach has been churning over what I’ll call fast-food content. I think it’s adding up to too many empty calories for all of us, in an already…
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SUPPOSEDLY, CONFESSION IS good for the soul, right? So, yes, I confess that I’m a social media idiot. Social media, like the human beings that make it thrive, is a lively, ever-changing, almost organic kinda thing. And I’m willing to admit that, even as one who works in this medium every day, I’m constantly learning new things. For…
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HERE’S A CONFESSION FOR YOU. Right now I feel like that party-pooper guy at the kegger. The one who blurts out that binge drinking can lead to stroke and sudden cardiac arrest. I don’t want to seem like that guy. But I feel like it sometimes when I come across an orgy of grammatical errors and bad…
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