Okay okay so I’m fond of puzzles. But the “see the eedy beedy spider” word game we played as kids was too good to pass up when Les Kerr and I created this ad for a surprisingly small computer peripheral.

“It’s so simple it’s scary. Just slide it into the PCMCIA slot on your laptop. Now you can transfer data from anywhere. See it for yourself at CTIA. You’ll just have to look closely.”